TYLER Projects | the blog

About 2 months ago, I announced we’d be taking some measures to improve our site traffic and Alexa ranking. At the time of that post (21 Aug) mobileweapon.net’s Alexa site rank was 381,945 and we had never gone lower than 244K.

Last week our ranking was still about 298K and we hadn’t yet implemented our SEO initiatives yet. Then yesterday, our site ranking went up to…. 16,807! with a 1 week average of 21,323! That’s a 2272.54% improvement over 381,945.

Not surprisingly, 78% of the increased traffic came from Battle Stations! (our facebook game). But what is surprising is the effect that the increased traffic had on our Alexa ranking.

We’ll be expecting to see further improvements in our site ranking and increased traffic as we roll out more facebook applications and when our new mobileweapon online portal is ready end of the year.

To achieve our financial target for Q1 2008, TYLER will aim to increase its traffic (and consequently ad revenue) to 80 million hits on any combination of our key website assets. Higher volumes of traffic concentrated on one site will allow us to get higher advertising premiums.

We’ll be focusing most of the efforts on mobileweapon.net as well as our new release title “BattleStations!”

We’ll be doing 4 initiatives to boost traffic to the desired level:

1) New Multi-player Content
2) Social Networking
3) Alexa
4) SEO

1) New Multi-player Content
We’ll have a few new releases by end of year. MW: Battle Stations! will be released early September. While the beta version of MW: Online will be release end of the year.

Long over due is an advertising programme with ad rate card for advertisers to come direct to us if they want to advertise with us.

2) Social Networking
Su Yuen will be helping us get publicity through social media because she’s more familiar with the blogging community and web widgets like twitter which I really can’t keep track of.

We’ll also be redesign Mobileweapon.net to have community features and allow for user submitted content. Mobileweapon.net will also have updated news from the TYLER blog by having an rss feed to show the news (instead of just the headlines as it shows now).

We’ll also create a webmasters section for fan site kits and link banners to our game sites.

All of our new multiplayer games will also have widgets for blogs and social networks: Facebook, Myspace, Bebo, Hi5, tagged, Friendster

3) Alexa
I’ll be working on the Alexa initiatives:
- Installing Alexa tool bars in all TYLER computers and setting Mobileweapon.net as the homepage.
- Write articles for authority sites such as Digg, Wikipedia, etc
- Add Mobileweapon.net link to my forum signatures and also blog about web marketing and how we’re working to increase site traffic (like that I’m doing now).

4) SEO
Joel will be handling the SEO initiatives:
- Get listed in Yahoo Directory, Google directory, etc
- Perform keyword identification and keyword density measures to ensure that search referrals are maximized
- Write articles for authority sites

A friend of mine, Joel, will be working with me to perform SEO (Search Engine Optimization) on all key TYLER websites i.e. mobileweapon.net, chocopets.com. We know the new MMO and portal projects we’re working on will help to bring in a lot of traffic. But if there’s anything more we can do to help people to find our sites and get more traffic, we’re definitely going to try it out.

For the record, the Alexa ranking for mobileweapon.net was at 381,945 when I first started composing this post. The past record high was about 244K and it’s been dropping ever since.

Will TYLER be able to bust into the 4 or 5 figure range by December? We shall see…